The following excerpt is taken from the book Virus of the Mind: The New Science of the Meme by Richard Brodie. It is published by Hay House (April 2009) and is available at all bookstores or online at: www.hayhouse.com
Chapter Eight How We Get Programmed
“There are two kinds of people in this world: those that enter a room and turn the television set on, and those that enter a room and turn the television set off.”
- Raymond Shaw, the protagonist in the movie The Manchurian Candidate
You know what a meme is-a thought, belief, or attitude in your mind that can spread to and from other people’s minds. You know that we human beings are the medium for the evolution of memes.
You understand how evolution works by natural selection-survival of the fittest. And you’ve seen how our own genetic evolution gives us buttons: tendencies to pay special attention to certain things-especially danger, food, and sex-which helped us survive and reproduce in prehistoric times.
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