Published: Thu, October 06, 2011, 8:53 AM
The Steve Jobs commercial you never saw
With so many achievements to his credit, Steve Jobs impact on the advertising industry is often forgotten.
The fact is that with Jobs influence, the modern Super Bowl commercial might never have happened. The "1984" spot that is so well known was conceived by Chiat/Day and directed by Ridley Scott, but it was the Macintosh that was the inspiration.
Jobs himself tended to shy away from being the marketing face of the company, but in 1997 he almost stepped into the role. It was during the "Think Different" campaign – which was ultimately voiced by Richard Dreyfuss. But an early version of the first installment of the ads was voiced by Jobs.
It never aired, but hearing it now - after his untimely death Wednesday – adds a certain gravity to the spot.